This whitepaper is a call-to-action for all marketers to re-assess antiquated outbound marketing techniques. Marketers need to develop dialogues with customers and prospects to deliver relevant, timely, personalized information throughout the customer lifecycle and reinforce consistent messages across inbound and outbound channels. The whitepaper will demonstrate:
•The current challenges with integrating inbound and outbound channels and the need to focus on creating engaging customer experiences.
•The benefits of optimizing inbound and outbound marketing
•The critical role cross-channel campaign management technology plays in delivering more relevant, timely, personalized interactions