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Creating Exceptional Customer Experiences Seamlessly across Inbound and Outbound Channels

White Paper Published By: Neolane, Inc.
Neolane, Inc.
Published:  Apr 01, 2010
Type:  White Paper
Length:  6 pages

This whitepaper is a call-to-action for all marketers to re-assess antiquated outbound marketing techniques. Marketers need to develop dialogues with customers and prospects to deliver relevant, timely, personalized information throughout the customer lifecycle and reinforce consistent messages across inbound and outbound channels. The whitepaper will demonstrate: •The current challenges with integrating inbound and outbound channels and the need to focus on creating engaging customer experiences. •The benefits of optimizing inbound and outbound marketing •The critical role cross-channel campaign management technology plays in delivering more relevant, timely, personalized interactions



Tags : 
neolane, customer experiences, inbound, outbound, call centers, point-of-service, customer service, crm