customer journey

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Published By: Progress     Published Date: Oct 09, 2017
"The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the customer experience. As a result, brands may not be making the most of their customer experiences. However, with a mix of new technology combined with best practices, companies can regain control of the customer journey and create memorable experiences for their customers. "
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Progress
Published By: Progress     Published Date: Jan 22, 2019
The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the customer experience. As a result, brands may not be making the most of their customer experiences.
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Progress
Published By: Bazaarvoice     Published Date: Aug 05, 2014
The local consumer decision journey has changed. This step-by-step guide will show you how to connect with local consumers to improve visibility, gain control of your reputation, and drive more local leads and sales.
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bazaarvoice, customer, local advocacy, sales, online discovery, local marketing, internet marketing
    
Bazaarvoice
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
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customer experience, customer interaction, customer engagement, customer relationship, digital, e-commerce
    
Adobe
Published By: FICO     Published Date: Dec 04, 2017
As consumers, we’re all having more experiences that seem almost magical: You’re in a mall when suddenly your smartphone beeps. It’s an offer for 20% off a pair of shoes you’ve been looking at online — from the store you just walked past! As business people, we know it’s not magic, but rather analytics powering these outstanding customer experiences. Analytics have evolved to the point where they answer an expanding range of useful questions. But understanding the different types of analytics – descriptive, diagnostic, predictive and prescriptive - and how to use them in your business can be challenging. Download the eBook to learn about the least understood – yet most powerful – tool in the analytic arsenal. Prescriptive analytics enable you to estimate and compare the likely outcomes of any number of actions, and choose the very best action to advance business objectives. Getting there isn’t as difficult as you think. Start your journey. Download the eBook today.
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profits, analytics, credit, social, media, services, customer, consumers
    
FICO
Published By: MuleSoft     Published Date: Oct 13, 2015
It’s in a retail business’ best interest to develop an omnichannel strategy; customers who engage in multiple channels spend up to 30% more than single channel customers and tend to be powerful advocates for the business. Building these strategies is a process that businesses embark upon, and that process can be made easier through MuleSoft's approach to enterprise integration, API-led connectivity. In this whitepaper, we’ll discuss the omnichannel journey and how integrating and exposing valuable data can put retailers in a competitive position to win over the tech savvy customer.
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retail business, omnichannel retailing, multiple channels, connectivity, integration, single channel customers, enterprise applications
    
MuleSoft
Published By: Scribe     Published Date: Oct 09, 2013
The State of Customer Data Integration 2013 survey report is based on over 900 responses ranging from independent business and IT leaders to Scribe's data integration channel partners. Overall results reveal that today's businesses are still on the journey to connect their core business systems and deliver customer data to their users across the business. Customer data should be free-flowing across all business touch points to enable companies to run faster, do more, and at lower cost.
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scribe, scribe software, data, data integration, business systems integration, crm, crm systems integration, cloud, it solutions, data management, business technology
    
Scribe
Published By: Adobe     Published Date: Mar 03, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey. Read The Sum of Its Parts to learn: • How the customer experience can be your competitive edge • The importance of providing consistent experiences across all channels • Four strategies for future-proofing your customer experience
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customer experience, brand experience, branding, customer interaction
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey. Read The Sum of Its Parts to learn: • How the customer experience can be your competitive edge • The importance of providing consistent experiences across all channels • Four strategies for future-proofing your customer experience
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customer engagement, brand experience, channeling, customer journey, competitive edge
    
Adobe
Published By: Adobe     Published Date: Sep 12, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey.
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Adobe
Published By: Sprinklr     Published Date: Sep 28, 2017
Three billion people are connected and empowered like never before. Consumers don’t just consume. They push. They pull. Doing so with equal and forceful power. This means an advocate can draw draw thousands toward you. Conversely, a detractor can repel others from getting close to you. How these individuals choose to apply that force is a direct result of one thing: their experience. A feeling that’s shaped by each interaction with your brand.
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customer service, customer relationships, customer experience, customer retention, voice of the customer, social customer service, customer journey
    
Sprinklr
Published By: LogMeIn     Published Date: Apr 24, 2014
This Harvard Business Review provides valuable insights into the truth about the customer service experience.
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customer experience, customer journey, rescue, harvard, customer interaction
    
LogMeIn
Published By: LogMeIn     Published Date: Mar 19, 2015
Companies have long emphasized touchpoints - the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger - and more important - picture: the customer's end-to-end journey. Download this white paper to learn more about customer experience.
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customer experience, customer satisfaction, purchasing, customer journey, crm & customer care, marketing research, sales
    
LogMeIn
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, brands, customer experience, customer journey, conversion, engagement, machine learning, personalization, recommendation, conversational marketing, retail.
    
Zoovu Limited
Published By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
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crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing, personas, customer experience, digital strategy, crm & customer care, marketing research
    
Crownpeak
Published By: nFusion     Published Date: Apr 12, 2016
Factors to consider for a successful website redesign include: 1. Creating a customer centric site experience to fulfill the needs of customer personas and their journeys. 2. Ensuring website content is produced and presented according to evolving customer experience needs. 3. Putting a premium on program management and collaboration to identify and avoid blind spots. Read more to discover in depth details about these three factors.
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nfusion, website redesign, customer experience, best practices
    
nFusion
Published By: Genesys     Published Date: Feb 12, 2019
Forrester Research has found that companies that prioritise their customer experience transformation perform better. Companies included in their report, “Drive Marketing and CX Convergence with Modern Technology,” experienced: 68% increase in revenue 67% improvement in market differentiation 72% acceleration of digital business Delivering customer experiences that produce results like this requires a strategic approach across your company and the ability to turn disparate interactions into a consistent, personalised customer journey. Read this ebook for three strategies that get you started.
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Genesys
Published By: Akamai Technologies     Published Date: Dec 07, 2016
Many industry experts advise financial services institutions (FSIs) to embrace digital transformation. At the heart of that mandate is the need to satisfy rising customer expectations for fast, secure, always-on services delivered seamlessly across all channels and devices. While it’s important to harness the digital technologies today’s customers turn to — especially when it comes to engaging the millennial generation — FSIs need to optimize web and mobile performance to deliver exceptional end-user experiences. Here are eight considerations. Get started on your journey – download the whitepaper today
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online banking service, online banking services, online banking application, online banking applications, online banking app, online banking apps, financial services it, online banking solutions, digital transformation, digital disruption, infrastructure, cloud security, ddos, security breaches, web application security, cyber threats, cyber security, cloud applications
    
Akamai Technologies
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Wholly relevant and personalized customer service is no longer an optional preference, so much as an inevitable reality. Through the right data management technology, marketers can pave the way for their customers to reach the right ticket for their chosen journey, through the channels they prefer, in a way which means something to them in that particular moment. Airlines don’t have to make use of beacon technology and IoT to begin uplifting their outreach, but should choose a solution which is ready as soon as they are, to plug into, embrace and deliver actions with a shifting landscape of consumer touchpoints.
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customer, marketers, technology, management
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: IBM     Published Date: Aug 17, 2016
The webinar will provide attendees with: - Best practices to measure the quality of digital customer experiences - Guidance on the kinds of tools to use to capture the right CX metrics - Tips for integrating metrics, including the role of customer journeys - Techniques to drive action and improve digital experiences"
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ibm, customer experience, commerce, digital, digital customer experiences, cx metrics, enterprise applications, business technology, crm & customer care
    
IBM
Published By: IBM     Published Date: Feb 01, 2017
Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what's working and what you need to improve. Watch this webcast where guest speaker Andrew Hogan from Forrester Research shares tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys.
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ibm, commerce, customer analytics, customer experience, enterprise applications, business technology
    
IBM
Published By: IBM     Published Date: Oct 12, 2016
Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys. The webinar will provide attendees with: - Best practices to measure the quality of digital customer experiences - Guidance on the kinds of tools to use to capture the right CX metrics - Tips for integrating metrics, including the role of customer journeys - Techniques to drive action and improve digital experiences"
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ibm, commerce, customer analytics, customer experience, forrester research, knowledge management, enterprise applications, business technology
    
IBM
Published By: pepperjam     Published Date: Jun 18, 2019
It’s no secret: Traditional affiliate marketing metrics simply don’t work. And that’s because the customer journey isn’t linear—and your metrics shouldn’t be either. Reaching, engaging, converting: these are the actions that matter most. Let us show you how to determine key goals and objectives to ensure your affiliate strategy is poised to reach, engage and convert throughout the entire customer journey. You’re almost there! Just complete the form to download Traditional Affiliate Marketing Metrics Don’t Work today!
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pepperjam
Published By: Evariant     Published Date: Apr 09, 2018
Every consumer or patient call into a health system’s call center is an opportunity to create a highly-personalized experience that ensures patient loyalty and extends patient lifetime value. Healthcare providers have a tremendous opportunity to invest in solutions and processes that can transform their call center into a profit center by driving smarter patient engagement. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands. Download your free copy of this eBook to learn how to make the transformation from traditional call center to strategic patient engagement engine that drives growth in patient acquisition and lifetime patient value.
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patient experience, call center, improved care continuum, access center, customer experience, patient journey
    
Evariant
Published By: Evariant     Published Date: Jul 02, 2018
Every consumer or patient call into a health system’s call center is an opportunity to create a highly-personalized experience that ensures patient loyalty and extends patient lifetime value. Healthcare providers have a tremendous opportunity to invest in solutions and processes that can transform their call center into a profit center by driving smarter patient engagement. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands. Download your free copy of this eBook to learn how to make the transformation from traditional call center to strategic patient engagement engine that drives growth in patient acquisition and lifetime patient value.
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patient experience, call center, improved care continuum, access center, customer experience, patient journey
    
Evariant
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