marketing performance

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Published By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
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adobe, digital, marketing, analytics, benchmarks, competitive, advantage, personalize, experience, customer, channel, mobile, social, search, brand, experience, resources, technology, goals, playbook
    
Adobe
Published By: Adobe     Published Date: Dec 08, 2014
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from bench marking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
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digital marketing, marketing analytics, analytics maturity, emerging marketing, crm & customer care, marketing research
    
Adobe
Published By: IBM     Published Date: Oct 31, 2014
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. We linked responses to public financial information to see correlation between marketing sophistication and financial performance.
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marketing management, marketing sophistication, financial performance, customer experience, crm & customer care, marketing research, sales
    
IBM
Published By: Oracle     Published Date: Oct 23, 2014
Learn how top marketers improved their Social Media Marketing. See how they generated results like these: • Top gaming company increases social engagement on Twitter by 45% • A top wireless telco boosts Facebook native ad performance 6x • A leading U.S. telco sees a 5.7x lift in social engagement on Twitter
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data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, social media, marketing research
    
Oracle
Published By: LogMyCalls     Published Date: Oct 20, 2014
The best lead for a medical marketer is the lead that calls the office. Call tracking is a critical tool for medial marketers, and here's the skinny of what you need to know.
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medical marketing, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi, data driven marketing, improve marketing performance, sales
    
LogMyCalls
Published By: LogMyCalls     Published Date: Oct 20, 2014
The comprehensive guide to call tracking for digital marketing agencies.: the ins and outs and what you should be thinking about when shopping for a vendor or setting up your platform.
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digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi, data driven marketing, improve marketing performance, sales
    
LogMyCalls
Published By: UnsubCentral     Published Date: Oct 17, 2014
Every smart marketer knows the value of affiliate marketing. But within the vertical, there are so many types of affiliates to choose from! Content, PPC, display, email – how do you choose who to work with?! In this e-book we will discuss the benefits of email marketing as an affiliate channel.
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email acquisition marketing, affiliate email marketing, email publishers, email affiliate marketing, email marketing affiliate program, affiliate email list, third party email, affiliate marketing, performance marketing, affiliate marketing software, performance marketing software, create an affiliate program, affiliate email, email marketing
    
UnsubCentral
Published By: Impact Radius     Published Date: Oct 14, 2014
Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing stagnating campaigns, weak affiliate relationships, and status quo sales metrics. Download this Whitepaper that outlines 10 new performance marketing best practices that will keep your affiliate program manageable, targeted, and profitable
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Impact Radius
Published By: Impact Radius     Published Date: Oct 10, 2014
Performance marketing relies on accurate tracking, hence tracking technology and software to manage partners is essential to the success of performance-priced programs. Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
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Impact Radius
Published By: ClickMail Marketing     Published Date: Sep 23, 2014
This guide gives email marketers a CTO’s perspective on the six ESP customizations that do the most to drive superior email campaign performance.
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clickmail, clickmail marketing, email marketing, email service provider, esp, email marketers, esp customization, email campaign, email campaign performance
    
ClickMail Marketing
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
This white paper will walk you through eight different ways that Pardot can help you supercharge Salesforce CRM, from better sales intelligence to automated lead qualification, and more. Take a look at the next few chapters to see how Pardot and Salesforce differ, what the key benefits of each tool are, and how they can work together to become the ultimate sales and marketing machine.
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integration, key functionality, marketing teams, campaign performance, efficient lead management, improved sales intelligence, better tracking, crm & customer care, sales
    
Salesforce Pardot
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. If you’re thinking about integrating these two systems, it’s important that you understand the benefits this will provide and the steps that will be required for implementation. So, let’s get started!
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pardot, roi, sales alignment, integration, generation efforts, marketing tool, implementation, crm & customer care, sales
    
Salesforce Pardot
Published By: Datorama     Published Date: Aug 26, 2014
The extreme complexity of today’s marketing landscape, combined with the abundance of choices available to consumers, means marketers need to approach each marketing decision as intelligently as possible. Download this whitepaper to learn how marketers can utilize omni-channel analytics to garner strategic insights and guide them in the decision making process.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Datorama
Published By: Monetate     Published Date: Aug 19, 2014
If you could cut your email marketing design work in half and improve the performance of your email, would you? Of course you would. We can help you do just that. Download this case study to find how True Religion used Monetate’s open-time personalization technology to streamline its email marketing process and increase click-through rates by 10%.
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email marketing design, personalization technology, ctr, email design templates
    
Monetate
Published By: Monetate     Published Date: Aug 19, 2014
If you could cut your email marketing design work in half and improve the performance of your email, would you? Of course you would. We can help you do just that. Download this case study to find how True Religion used Monetate’s open-time personalization technology to streamline its email marketing process and increase click-through rates by 10%.
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email marketing design, personalization technology, ctr, email design templates, email marketing, emerging marketing
    
Monetate
Published By: IBM     Published Date: Aug 06, 2014
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. We linked responses to public financial information to see correlation between marketing sophistication and financial performance.
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ibm, banking, marketing, financial, customer experience, business, internet marketing, traditional marketing
    
IBM
Published By: IBM     Published Date: Aug 05, 2014
IBM® InfoSphere® Master Data Management (MDM) helps organizations gain a comprehensive and accurate 360-degree view of their customers. This 360-degree view, when integrated with a CRM solution such as Salesforce.com, helps organizations improve the effectiveness of their CRM initiatives to help companies: -Increase user productivity -Improve sales and marketing performance to increase win rate and revenue -Mitigate risks associated with poor customer data Download here to learn more!
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ibm, salesforce, mdm, crm, initiatives, data, it management, data management
    
IBM
Published By: Gleanster Research     Published Date: Jul 02, 2014
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact, survey data paints a very compelling picture about how sales should be evaluating the impact of marketing automation on sales performance. We'll explore why sales might be resistant in the first place, and how Top Performing organizations overcome these challenges to help support the collaborative pursuit of top line revenue growth between marketing and sales.
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gleanster, sales, marketing, marketing automation, revenue, marketing automation tools, sales performance, sales analytics
    
Gleanster Research
Published By: IBM     Published Date: Apr 22, 2014
CMOs and their marketing teams are squarely in the spotlight as organizations look to them to chart a course across today’s turbulent landscape. The pressure is intense, the scope of the challenge unprecedented.
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ibm, marketing, marketing strategy, marketing performance, digital marketing, smarter commerce, profitability, customer, customer engagement, emerging marketing, e-commerce
    
IBM
Published By: Eloqua     Published Date: Apr 07, 2014
You know that marketing automation is the greatest thing since sliced bread. After all, what else can help your marketers?
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, revenue performance management, emerging marketing, marketing research, sales
    
Eloqua
Published By: Marketo     Published Date: Mar 13, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity, small business, large business, vendor, platforms
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity, small business, large business, vendor, investing
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
In today’s marketing world, it’s crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure. Read this playbook to learn how to measure and prove marketing ROI to get the proper credit for generating sales meetings and opportunities.
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marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, search marketing, email marketing, emerging marketing, marketing research, traditional marketing, sales
    
Marketo
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