If you’re planning to sell products and services to today’s fast-moving global consumers, there’s no way around it—you need a website. And to make sure that website delivers an experience that fuels conversions and revenue, testing and optimization are crucial.
There are lots of different ways to test your website. However, while some tests will help you optimize, others will just take up your time and give nothing useful back in return.
This guide will show you how to build and run the right kind of website test and decode the results to get the answers you need.
Selling your company takes robust planning and discipline. Whether you are divesting the business completely or bringing in a private equity investor to fuel additional growth, the process you develop and follow will play a critical role in creating value for your shareholders and family.
We hope that PwC's "Exit strategies for owners of private companies" guide serves as a useful starting point for the conversations you will have with your stakeholders, trusted employees and family, as well as your advisers as you realize the value you’ve worked hard to create.
Published By: Marketo
Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate?
44% of qualified marketers have NO idea.
If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify.
Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about:
How Measurement Builds Respect and Accountability
Planning for Marketing ROI
A Framework for Measurement
Marketing Performance Measurement
The Art of Forecasting
Implementation: Team, Tactics, Technology
Download the comprehensive 88-page guide and start taking your marketing to the next level.
Published By: Conduent
Published Date: Jul 23, 2019
In this eBook, we’ve distilled the key information into a “decision guide” to help you head in the right direction with your technology planning. The guide walks you through the five main options for your technology and overviews the benefits and challenges related to each — so you can weigh the pros and cons and make the best technology choices for your organization. Complete the form at right to get your copy today.
Need some help picking a learning management platform?
The right learning management platform can play a huge role in your institution’s success, including that of faculty and students. Therefore, you have some homework to do. Don’t worry, we’ve made it easy.
Read our Higher Education Guide to choosing a Learning Management Platform for insights on:
• Understanding how a true Learning Management Platform should work
• Identifying the unique needs and wants of your users
• Aligning a platform to your institution’s goals
• Planning for future scalability
• And more.
Get your guide today and study up on how to choose a great learning management platform for your institution!
Splunk® has become a mission critical application. Thousands of organizations are gaining insight from their machine data and transaction logs using Splunk, and many more are planning to deploy Splunk. No matter what stage you’re in, having guidelines to follow can help improve the Splunk experience. Since a mission critical data application deserves a mission critical data platform, Pure Storage® built the solution on the Pure FlashStack™ converged infrastructure solution. FlashStack is a joint offering from Cisco® and Pure Storage. This paper is intended to provide a framework for designing and sizing a high-performance, scalable, and resilient Splunk platform. Pure Storage is a leading all-flash array provider focused on reducing storage complexity while improving Splunk performance, resiliency, and efficiency. To assure that your Splunk platform is sized appropriately, Pure Storage tested Splunk Enterprise on Pure’s FlashStack platform. The top takeaways from these efforts are tha
Splunk® has become a mission critical application. Thousands of organizations are gaining insight from their machine data and transaction logs using Splunk, and many more are planning to deploy Splunk. No matter what stage you’re in, having guidelines to follow can help improve the Splunk experience. Since a mission critical data application deserves a mission critical data platform, Pure Storage® built the solution on the Pure FlashStack™ converged infrastructure solution. FlashStack is a joint offering from Cisco® and Pure Storage. This paper is intended to provide a framework for designing and sizing a high-performance, scalable, and resilient Splunk platform. Pure Storage is a leading all-flash array provider focused on reducing storage complexity while improving Splunk performance, resiliency, and efficiency.
HR leaders hear lots of talk about "getting a seat at the table" among the leadership functions of an organization. But what does "getting a seat" really mean? Simply put, CEOs are demanding a more strategic approach in managing today's workforce needs, as well as in planning for future needs. As an HR leader, how can you take ownership of the talent strategy in your organization? It's time for you to find out.
Talent can move the needle in your organization. By exploring six best practices that all HR leaders should follow, this complimentary guide shows you how to earn the respect of fellow business leaders. Download it today.
Migrating to the cloud can be complex, time consuming, and risky, especially when you have hundreds or thousands of existing workloads to move. Make your journey fast and smooth by planning ahead and using tried and tested best practices.
This 4-step guide from Google Cloud also includes a detailed checklist of key milestones, ensuring that you complete every step and always know what’s next.
The following insights should be used as a resource for Chief Financial Officers (CFOs) as they lead or support their organisation through a cloud adoption journey.
It is designed to provide an overview of cloud adoption drivers, costs, risks, and benefits, as well as raise important questions about staffing and technology decisions that are critical to success. It is also intended to help inform business cases, while surfacing measurements and indicators specific to cloud environments that impact the bottom line.
The foundational guidance provided is a collection of insights captured and distilled from direct conversations and engagements between Amazon Web Services (AWS) and customer CFOs representing an extensive range of industries.
Did you ever wonder what enterprise resource planning or ERP is and how it can help your business? Or perhaps you know a little about ERP but you’re not sure if you should opt for an on-premise or cloud solution and what to expect from your final choice.
If you’re a business owner, manager or director in a mid-sized or growing business and you’re confused about ERP, this guide will help you.
With the effects of 2017's Tax Cuts and Jobs Act (TCJA) beginning to be felt, we are likely to see extensive planning impacts this year. Before you make any changes, we recommend meeting with your wealth planner and your tax and legal advisors to discuss the strategies in this guide.
EXPERT GUIDE TO CREATING A ROLLING FORECAST FRAMEWORK
Ten Best Practices For Streamlining Your Planning Processes
Gaining a crystal ball look into your company’s future starts by creating a rolling forecast framework built on driver and project-based planning.
Download this guide to discover the actionable steps to:
-Identifying the dynamics of revenue and the related drivers.
-Generating your financial objectives for rolling forecasts.
-Replacing Excel with the functionality to accommodate your budget and strategic management.
Learn how to transform your planning processes with the full benefits of rolling forecasts in this white paper.
Are you prepared for the new Revenue Recognition standards?
For most organizations, implementing the new standards will be a complex project that demands significant planning and coordination. The CFO Guide to Rev Rec outlines challenges and solutions as you transition your organization to the new standards, and how a cloud application can help position your company for a smooth, successful changeover.
IBM Planning Analytics is the fast, flexible, planning solution that helps you align financial plans with corporate objectives linked to operational tactics and market events. In this quick, 10- minute guided demo, you’ll get hands-on experience with IBM Planning Analytics by building a book for revenue planning.
You’ll play the role of a financial planner and learn how to:
• Create a book for revenue planning in Planning Analytics Workspace
• Adjust the plan by increasing sales through an online channel by 20%
• Review the impact of your changes on net profit
IBM Planning Analytics, powered by IBM TM1, is the fast, flexible, planning solution that helps you align financial plans with corporate objectives linked to operational tactics and market events. In this quick, 10- minute guided demo, you’ll get hands-on experience with IBM Planning Analytics by building a revenue plan.
You’ll play the role of a financial planner and learn how to:
• Create a revenue plan in IBM Planning Analytics Workspace
• Adjust the plan by increasing sales by 20% through an online channel
• Review the impact of your changes on net profit
Published By: Ingenico
Published Date: May 02, 2018
The time of mobile point of sale (mPOS) has arrived.
While the mission to adopt EMV has dominated the payments industry over the past few
years, many hotels, resorts and casinos are now focusing their efforts on rapid planning and
implementation of mPOS strategies. A number of emerging trends are driving this new focus,
including an emphasis on enhancing guest experiences and building brand loyalty by leveraging
digital and mobile technologies.
Innovative hotels, resorts and casinos are using these solutions to create entirely new guest
experiences that improve service speed and convenience while creating distinct competitive
advantages. mPOS is increasingly becoming a key part of the picture, providing unique
opportunities to improve guest service quality and engagement, create new efficiencies and cost
savings, and strengthen their brand.
This eBook will provide an overview of those opportunities, some key trends in the hotel
& lodging industry, and guide you through the key requirem
"Your business may be competitive and successful today, but how will it perform in the future? It’s all too easy to be immersed in—perhaps even obsessed by—your daily operations. That’s why thinking about what your business and the market will look like one year, five years, even a decade from now needs to be a critical part of your thinking. It’s all about looking ahead, about being proactive.
Marching confidently into the future requires a solid foundation for that empire you’re building. That’s why your planning efforts need to include a dedicated exploration into the types of innovative, evolving technologies that will accommodate the business of the future.
This eGuide addresses the essential business principles that will always apply regardless of the stage your business is in. This resource helps you focus on the key points that should put you well on the way toward future-proofing your business."
It used to be that you would build out your datacenter with all the right considerations in place, purchasing equipment that was sized to meet the needs of your organization for today and the near term future.
Change used to be merely planning for capacity upgrades or network expansion, or migrating to the latest application version—or more simply put: things we could measure, control and manage.
With the advent of the cloud, the rise in cyber-based threats, and the need to do more, faster, we’re witnessing a perfect storm that is making it more and more difficult for the enterprise to plan for change, and to maximize the investments that they make in their IT infrastructure today.
This eBook will focus on considerations that you should make when deciding on an ADC solution that can not only survive these changes, but help create opportunities for innovation as the enterprise strives towards digital transformation. This guide will help you understand the changes that are currently unde
Replacing your point of sale (POS) software can be daunting, and most retailers recognize that innovation is important for delivering on evolving customer expectations. Selecting the right software is an investment of time and money that can pay off with increased customer loyalty, more productive employees, and simpler business management.
Epicor has been a part of successful retail businesses for years. All that industry experience has also given us insight into what not to do, like:
1. Not involving the head of the organization in the decision-making process
2. Skipping the planning phase because it “takes too much time”
3. Considering a technology partner that doesn’t truly understand your industry
4. Assuming you will do things exactly the same way you do things today
5. Selecting a vendor that lacks a long-term product vision
Read the guide to learn more about how these mistakes can cause your organization to stumble—and how you can avoid them.
As a business leader of a manufacturing company, you may be experiencing the challenges of competing in a digitally transformed marketplace. In our increasingly digital world, your ability to grow depends on how your business leverages the latest best-practice technology. Is your enterprise resource planning (ERP) system keeping pace?
In this Forrester Research report—presented by Epicor Software—you’ll discover the latest insights on software as a service (SaaS) business solutions. SaaS business applications will evolve in the cloud to new levels of value in:
The report also provides predictions and recommendations that will help guide your manufacturing business with its strategic growth initiatives.
Download the report to learn more, and discover why you should change the way you think about cloud.
This planning guide provides information to help you build the case for moving mission-critical workloads from legacy proprietary systems such as RISC/UNIX to Intel Xeon processor-based solutions running Linux or Windows operating systems.
Developing a successful influencer marketing strategy requires careful thought and planning. The worksheets in this workbook capture the consideration behind the strategies of many of our clients. They will guide you step-by-step through the process of developing a solid influencer marketing strategy for your brand. We suggest you start with worksheet #1, and then move through the remaining worksheets in order.