IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how:
1. Demand generation managers can target the most profitable customers with the right offer at the right time.
2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard.
3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
To operate effectively in different markets, Finnish manufacturer Meka Pro needed to be able to adjust its pricing and manufacturing strategies to each locality, but had no insight into their own data. Read this case study to learn how Meka Pro used IBM® Cognos® software modules to make faster, better business decisions and improve profitability.
Forward-thinking organizations are recognizing the superiority of Power Systems* technology. The Power Systems family offers the ultimate system for today’s compute intensive business applications and databases. “Power Systems continues to prove itself as the ultimate system for compute intensive workloads, high performance analytics, high performance UNIX*, and high performance computing.
Born from new advances in data processing from IBM Research, IBM® DB2® with BLU Acceleration is a leap forward in database technology that raises the bar for performance and value. BLU Acceleration uses patented technologies to deliver a unique combination of performance, ease of use and cost-efficiency—with 8 to 25 times faster reporting and analytics1 and cases of more than 1,000 times faster answers to queries.2 BLU Acceleration also complements in-memory Dynamic Cubes in IBM Cognos® Business Intelligence with 24 times faster query performance.
IBM's Application Performance Management solutions, long known as a best of breed solutions for managing traditionally hosted enterprise applications, is extending its capabilities for new deployment paradigms.
More and more companies are moving to the cloud for B2B services, and for good reason. There’s a huge potential for increased visibility and analytics-driven insights to be gained from B2B transactions that can give businesses unprecedented levels of information. But many organizations continue to struggle when it comes to going beyond basic transactional data and historical performance metrics. What does it take to not only report on past activity, but to get real-time alerts, predict future events, manage exceptions, and proactively leverage this wealth of data in order to put it to work? Read this IBM white paper to find out how B2B Services Reporting and Analytics provide new insights into your trading partner relationships and to drive better, more profitable business decisions.
Over the past decade, talent management initiatives have become a critical priority for organizations. While CEOs see the business value of talent management— typically talent acquisition, learning, performance, talent mobility, compensation, and analytics—some organizations have found it challenging to quantify the business impact or return on such investments. If you are looking for help in building a talent management business case, this overview was created for you.
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact, survey data paints a very compelling picture about how sales should be evaluating the impact of marketing automation on sales performance. We'll explore why sales might be resistant in the first place, and how Top Performing organizations overcome these challenges to help support the collaborative pursuit of top line revenue growth between marketing and sales.
Published By: Riverbed
Published Date: Jan 28, 2014
Application performance management helps deliver the application performance users and the business demand. Effectively monitoring and troubleshooting application performance issues requires a comprehensive solution.
Increasing user engagement is a primary goal for any website, but measuring it isn’t easy. "User engagement" means different things to different businesses. This free guide defines 10 critical user engagement metrics every business can use, along with web benchmarks and tips. Find out what each of these metrics indicates about your site’s user experience, and where your site stands among the wider web. All of these metrics can be found within free testing tools you likely use already, like Google Analytics and Websitetest.com. Start measuring your website engagement today - download guide here!
Published By: Riverbed
Published Date: Sep 05, 2014
As enterprises have embraced IT trends like cloud computing and virtualization, their operational needs have evolved to make application performance more important than ever before. But operating applications at peak performance is challenging in the cloud. That's why many enterprise IT departments now have Applications Operations groups tasked with ensuring that applications run efficiently across these complex IT stacks. But, most tools designed to address these application performance management (APM) issues were never designed for this dynamic environment. To achieve smooth delivery of applications at all times, Applications Operations groups need APM solutions that can give them insight and analytics to manage their apps. This SlashGuide gives IT managers a scorecard to identify APM solutions that will deliver more efficient application performance.
Published By: Omniture
Published Date: Jun 27, 2007
The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.
Published By: Godfrey
Published Date: Oct 24, 2008
B-to-B Strategic Search has been created by Godfrey to provide the customer-centric, content-driven approach needed for successful business-to-business search performance. It uses all available tools to help B-to-B marketers achieve a presence in the search results of users who are looking for their technology or product. It thus includes both search engine optimization (SEO), the practice of modifying your site to improve organic search results, and search engine marketing (SEM), or paid search.
Changes in market conditions and economic uncertainty have forced consumers to make tradeoffs and alter their spending and shopping habits. As a result, more than ever, retailers have to stay on top of trends and better manage their customer relationships, operations and financial performance to maximize profits. Read these customer success stories to learn how four retailers are optimizing their businesses today with business analytics.
Over a three-year timeframe, a broad sampling of SuccessFactors customers outperformed the NASDAQ and S&P 500 by a wide margin. Get this informative study and learn how Business Execution Software helped them achieve such great results.
The reality of business today means that organizations will have to grow the talent they need when they can’t find it. Developing talent internally over the long term will be most of the solution. You’ll want some recommendations in your back pocket when your CEO turns to you for answers. Learning managers will be seen as the go-to resources when it comes to compensating for major skill gaps in talent. By socializing learning, mobilizing the technology, creating strategic stretch assignments, partnering with institutions, and speaking to the bottom line, HR can make learning an integral solution to filling skill gaps in the organization.