Published By: BehavioSec
Published Date: Oct 04, 2019
Authentication is evolving from static one-time user action, to transparent and continuous ways of validating digital identities without imposing frustration on end users. Behavioral biometrics technologies invisibly and unobtrusively authenticate users by validating the manner in which they physically interact online. Behavioral biometrics technologies learn how individual users hold mobile devices in their hands and press their fingers on the touchscreen. On computers, the system learns how users type on keyboards and move their mouse and cursor. The BehavioSec solution gathers this behavioral data and analyzes it using advanced techniques, to ensure that the user is who you expect them to be.
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales.
As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue.
Marketing automation platforms automate repetitive
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s:
A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services.
But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
: Today’s learning environments would be unrecognizable to past generations. Professors distribute and issue syllabi and assignments online. Students collaborate on group projects using Google Docs, Doodle and other technologies. Password reset requests alone could keep an entire IT team busy. To face this onslaught of technological demands without breaking the budget, campuses need a powerful, flexible and affordable ITSM platform.
Read this eBook to learn how eight different colleges and universities are using Cherwell ITSM to achieve:
• A higher level of productivity (for example, implementing a self-service portal for password resets that slashed service requests by 65 percent)
• Faster service delivery (for example, cutting the global computer refresh cycle from three years to seven months)
• Less configuration time (for example, one school reduced configuration time by 74 percent).
To learn more about how leading campuses have easily and affordably improved their operational
Today, most students in primary and secondary schools have never experienced life
without the internet or smartphones. This reality is reflected in the classroom where
digital learning processes and experiences are enhancing traditional textbooks and
upending conventional classroom teaching methods. Online lessons, testing and
assessments are now part of most curricula. Laptops, tablets and smartphones have
become primary instruction tools for students, who are downloading an increasing
number of online apps to enhance their digital learning experience.
Teachers and lecturers alike rely on robust, reliable Wi-Fi across their campus to
access the full range of teaching tools available to them.
Published By: Iovation
Published Date: Aug 02, 2019
The digitalization of business processes and the advent of mobile computing have given rise to the next generation of fraud. Cybercriminals have a variety of tools and techniques—as well as opportunities—to steal money and services. Furthermore, traditional fraud prevention tools often fail to stop this fraudulent activity.
Companies need a new approach to fraud prevention—one that stops fraud early and preserves the user experience. Companies with an online presence must have the ability to:
Detect and respond to fraudulent activity before incurring losses
Leverage human insight and machine learning to identify advanced fraud
Work with other fraud analysts to identify larger fraud trends and stop cybercriminals on a global scale
Block more fraud while reducing fraud prevention costs
This book explores how companies can leverage a next-generation fraud prevention solution to stop more fraud while reducing costs and providing a positive user experience for trusted customers.
Published By: Iovation
Published Date: Aug 02, 2019
Account takeover. Synthetic identities. The security risks that financial services and online merchants face are endless, and the fraud landscape is changing dramatically. You not only need to be aware of how it’s evolving, but how to address these threats, protect your customers and your brand. iovation has analyzed data from our consortium made up of six billion devices seen, 55 million fraud reports, and thousands of fraud analysts to determine the most significant fraud trends and what you can do to combat them.
Published By: ToneTag
Published Date: Nov 14, 2019
Increasingly, retailers in APAC face the combined challenges of more demanding customers, shrinking profitability, increased competition, and complex online-offline experiences.
That’s why more retailers are adopting data-over-sound technology.
This technology allows customers to make mobile payments using sound to communicate with payment devices like credit card readers, or kiosk machines.
It also enables novel customer experiences, which allow retailers to drive in-the-moment sales, improve loyalty program stickiness, and eliminate queues, among other benefits.
And because it doesn’t require the Internet, and works even on feature phones, it can be leveraged in a number of scenarios such in pop-up markets, food courts, concerts, and door-to-door deliveries, among others.
Inside This Guide:
• The top 5 ways retailers are using data-over-sound
• 14 benefits for retailers
• Why sound-based experiences will take over APAC
When it comes to how you communicate
with customers, you’re faced with some
big decisions—one of them being whether
to use an ESP or ECRM. Both platforms
can deliver your email, but beyond that,
these tools are pretty different.
Getting the right roster of marketing
tools is critical no matter where your
brand is when it comes to growth. If
you’re just starting to sell online, you
need platforms that won’t hold you back
when you hit your stride. If you’re part
of a long-standing enterprise, whichever
platform you adopt needs to be able to
handle anything you throw at it while
exposing opportunities you might not
have noticed before.
See what each platform was built for,
which companies benefit the most from
each, and which you should choose to
reach your brand’s goals.
When online sellers first set up shop, they’re
laser-focused on spreading their brand far
and wide in order to rip open the customer
acquisition floodgates. After all, the goal for
any ecommerce startup is to get as many
eyes as possible off the competition and onto
But once an online store has found its footing
and settled into some steady traction, a new
obstacle rears its head: The Repeat Purchase.
The truth is, most of your customers will be
one-and-done shoppers with your store. But
what would happen if you could turn more
first-timers into lifers?
Live Chat software can help you to increase online sales conversions and customer service productivity - if you use it correctly. To maximize your live chat ROI it's important to select the right live chat vendor. This PDF provides some essential tips that you should consider in making the best selection.
Did you know that those who respond to a proactive online chat invitation are 6 times more likely to buy than the average website visitor? Download this paper for practical advice on using proactive chat to increase sales online sales and customer satisfaction.
Business Service Management (BSM) is of growing importance in the IT world. By managing IT systems according to the business services they support - like order entry, online sales, shipping, or customer service - IT is able to deliver on real business goals like providing competitive advantage, improving customer satisfaction, driving revenue growth, and increasing shareholder value.
For the second year, we asked 500 panelists their
feelings and perceptions regarding the state of brickand-
mortar retail. The results may surprise you.
Our research found that, although sales associates are generally viewed
neutrally, specific sectors such as consumer electronics stores and momand-
pop shops have a positive perception.
Consumers seek out sales associates who are educated and able to
help them make an informed purchase. Our results also confirmed prior
reporting1 into the growing fluidity between e-commerce and traditional
retail. More than 75 percent of our panelists reported frequently browsing
online, then purchasing the product in-store. Sales associates who are
educated about the products in their store are more likely to sell more. Brands
that ensure that their sales teams have the proper product knowledge
maximize the likelihood that consumers will purchase from them.
Today's applicants have high expectations when it comes to the online submission process. If they can't get their information to you quickly and easily, they may not complete their application at all. It's easy to see the value in quality application software, but making that final product choice for your organization can be difficult. Understanding the key aspects of quality software will help you evaluate options carefully.
This document outlines important points to consider when researching application management software, and suggests questions to ask when vetting potential solutions. Check out the cheat sheet at the end for an all-in-one, easy-to-print checklist of those questions. And go into your next meeting confident you're asking the right questions and making an informed choice.
Application management software can go a long way toward simplifying your application and review process. Before you buy, though, be sure to go through this checklist of important questions to
Today's submitters have high expectations when it comes to the online submission process. If they can't get their information to you quickly and easily, they may not complete their submission at all. It's easy to see the value in quality submission software, but making that final product choice can be difficult.
Understanding the key aspects of quality software for your organization will help you evaluate options carefully. This document outlines important points to consider when researching submission management software and suggests questions to ask when vetting potential solutions. Check out the cheat sheet at the end for an all-in-one, easy-to-print checklist of those questions. And go into your next meeting confident you're asking the right questions and making an informed choice.
Submission management software can go a long way toward simplifying your submission and review process. Before you buy, though, be sure to go through this checklist of important questions to help you e
When you're accepting digital submissions for contests, awards, or another purpose, organization is crucial.
Today's consumers have high expectations when it comes to the online submission process. If they can't get their information to you quickly and easily, they may not complete their contest or award entry at all. It's easy to see the value in a quality submission software to manage your contest or award, but making that final product choice can be difficult.
When you have the right tools in place, you can manage submissions for multiple contests and awards with ease. A powerful submission management software helps you set up sleek online forms, organize your incoming submissions, and collaborate with your team as you consider each submitter. Take the time to evaluate your options so you can find a product that meets all your team's needs.
Submission management software can go a long way toward simplifying your contest or award submission and review process. Before you buy, t
Published By: Marketo
Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey.
By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions.
Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
Published By: Marketo
Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience.
Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to:
Integrate web personalization into your marketing strategy
Incorporate cross-channel marketing in your web personalization strategy
Create content to maximize the impact of personalization
Leverage AI and machine learning to provide personalized web content
Measure impact and success
Choose the right web personalization tool for you
Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
The Pro's and Con's of Frequency for online retailers.
There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
The arrival of 3rd party data is changing the landscape of online targeting. There is an influx of companies offering these services. But, what works with your business model? How do you evaluate the options?
THE QUESTIONS YOU NEED TO KNOW AND WHY:
• Is there high fidelity data?
• Is the provided data stable?
• Is your partner built to last?
• Does your partner use a transparent methodology?
Download our guide to evaluating data providers and find out the importance and relevance of these terms and conditions.
Knowledge workers today have a rich portfolio of team collaboration tools to help them get their jobs done, starting with email and encompassing texting, file sharing, online chat and message boards, social media and video conferencing. Yet collaboration across these tools can be a frustrating experience, due to the complexity of the technology and lack of integration. The good news: the application of emerging technologies and artificial intelligence (AI) enables more people to connect when and how they need to. And that makes for more productive teams.
The goal of this review is to educate customers on the capabilities that Cisco’s SD-WAN solution provides when working with Amazon Web Services (AWS). ESG describes Cisco’s solution and highlights the business value it can deliver to customers via its integration with AWS. ESG completed this summary as part of an AWS-commissioned report to review nine SD-WAN vendors. Readers should use this review as a starting point when investigating how they can leverage the combination of AWS and Cisco for business advantage.
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