If you’re planning to sell products and services to today’s fast-moving global consumers, there’s no way around it—you need a website. And to make sure that website delivers an experience that fuels conversions and revenue, testing and optimization are crucial.
There are lots of different ways to test your website. However, while some tests will help you optimize, others will just take up your time and give nothing useful back in return.
This guide will show you how to build and run the right kind of website test and decode the results to get the answers you need.
"This Forrester Wave report provides an analysis of 12 most significant Database-as-a-service (DBaaS) providers. These vendors were evaluated against 27 criteria, grouped into three categories: Current Offering, Strategy, and Market Presence.
Read the report and find out how each provider measures up in their market as Leaders, Strong Performers and Contenders.
Your service level agreement (SLA) sets the tone for your relationship with a new client by outlining your responsibilities, your client’s responsibilities, and the terms and timelines you will both work under. When you’re clear on expectations, you’ll be able to measure and manage the user experience in a meaningful way and position yourself as a trusted advisor. The better your agreement, the more you and your clients benefit.
Published By: Resolver
Published Date: Nov 01, 2019
As risk professionals, you’re tasked with the responsibility to minimize and mitigate risk, all while battling skeptical and reluctant executives for increased budget and more resources. The risk management paradox is a tough pill to swallow. When you’re doing your job well, nobody notices. And when something goes wrong, you’re the scapegoat. So, how do you prove the value of something not happening?
In partnership with The Risk Management Society (RIMS), Resolver hosted a webinar to answer questions many risk managers struggle with:
- How do you prove the value of an ERM program?
- Who is ultimately responsible for risk management?
- What metrics and KRIs should you track to measure the impact of your ERM program?
- How do you encourage risk-based decision making across the enterprise?
- How can technology be leveraged to maximize the value of an ERM program?
Complete the form for access to the full webinar video that will help your team make the case for an ERM program.
To optimize technology operating costs and free-up funds to drive innovation, it’s critical for IT organizations to identify waste and eliminate it. A good place to start is often in the application portfolio, where it’s commonplace to have redundant apps which overlap in function and deliver minimal to no business value.
How do you zero in on the resource-drainers and excise them without compromising service delivery or ongoing business processes? How do you undertake the complicated route of rationalizing your application portfolio???
Download this eBook to:
o Get started on Application Rationalization (App Rat) with your existing data
o Use facts to cut through ambiguity and make defensible decisions
o Gain buy-in from skeptical app owners and business partners
o Measure results and show return on your efforts
o Sustain gains with ongoing portfolio management
The 2019 Digital Trends: Advertising in focus report, produced by Econsultancy in partnership with Adobe, explores the key trends in advertising set to dominate the agenda over the next year.
This report explores attitudes to technology and innovation, including how advertisers risk losing the balance between creativity and measurement, and the challenge posed by walled gardens that restrict access to data.
Published By: InMoment
Published Date: Oct 14, 2019
R O I : T H E H O LY
GRAIL OF CX
Return on Investment (ROI) is the holy grail of customer (CX), employee
(EX) and market (MX) experiences. Every practitioner wants to prove it’s
real, but the quest to find it can be fraught with peril and, in the end, many
businesses end up believing it’s completely fictional.
This ebook will delve into the mysteries of the financial impact of experience
programs and how you can implement and measure experience initiatives
designed to deliver ROI.
Why is the ROI of experiences so hard to establish? The answer is twofold:
1. ROI is not a single number; it’s wide-ranging and can be found in any
part of the enterprise.
2. Many businesses focus too much on the end goal (ROI), but fail to establish a program with the necessary elements required for success.
Published By: BetterUp
Published Date: Mar 06, 2019
As HR investments become more data-driven, coaching must deliver on its ROI evidence gap. At BetterUp, we’ve created a model that can effectively measure the impact of coaching on the bottom line. Learn how coaching ROI has been measured in the past, and why these methods are flawed. Discover which inputs are factored into our ROI algorithm and you can map the ROI of coaching to tangible business results.
Published By: Achievers
Published Date: Nov 06, 2019
But while most executives see a clear need to improve employee engagement, many have yet to develop tangible ways to measure and tackle this goal. However, a growing group of best-in-class companies says they are gaining competitive advantage through establishing metrics and practices to effectively quantify and improve the impact of their engagement initiatives on overall business performance.
These are among the findings of the Harvard Business Review Analytic Services report of more than 550 executives around employee engagement—research that features in-depth interviews with 12 best-practice company leaders.
Published By: Genesys
Published Date: Jun 19, 2019
Your agents embody your brand with every customer contact. It’s up to you to make them more successful in engaging customers, dealing with customer challenges and avoiding burnout that leads to attritions. Read this ebook and see how to turn your customer service agents into customer experience heroes. You’ll learn:
Three success strategies that Genesys CX Heroes use
Skills every agent should have
Key training tips
Benchmarking strategies to measure customer service and customer experience
DigitalOcean commissioned Cloud Spectator to evaluate the performance of virtual machines (VMs) from three different Cloud Service Providers (CSPs): Amazon Web Services, Google Compute Engine and DigitalOcean. Cloud Spectator tested the various VMs to evaluate the CPU performance, Random Access Memory (RAM) and storage read and write performance of each provider’s VMs. The purpose of the study was to understand Cloud service performance among major Cloud providers with similarly-sized VMs using a standardized, repeatable testing methodology. Based on the analysis, DigitalOcean’s VM performance was superior in nearly all measured VM performance dimensions, and DigitalOcean provides some of the most compelling performance per dollar available in the industry.
Published By: Engagio
Published Date: Oct 10, 2019
Read the report today!
Want to make sure you're investing in the right ABM technology? Research in Action released the Top 20 Global Vendors for ABM in 2019 using their proprietary Vendor Selection Matrix™, and Engagio was the #1 Global winner! Read the report to learn why Engagio placed #1 based on 1,500 customer interviews and Research in Action's independent analysis of each vendor.
Read the report to discover:
The top 20 global ABM providers and how they measure up
How to select the right technology for your ABM needs
5 insights and predictions for ABM by Research in Action
Published By: Marketo
Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate?
44% of qualified marketers have NO idea.
If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify.
Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about:
How Measurement Builds Respect and Accountability
Planning for Marketing ROI
A Framework for Measurement
Marketing Performance Measurement
The Art of Forecasting
Implementation: Team, Tactics, Technology
Download the comprehensive 88-page guide and start taking your marketing to the next level.
Published By: Marketo
Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services.
New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy.
Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn:
How to identify, prioritize, and profile the right accounts
Creating a winning ABM strategy
Creating the right content
Which channels to leverage and how to coordinate them
How to measure, analyse & optimize ABM campaigns
What an ABM strategy that spans the entire customer lifecycle looks like in action
Published By: Marketo
Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience.
Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to:
Integrate web personalization into your marketing strategy
Incorporate cross-channel marketing in your web personalization strategy
Create content to maximize the impact of personalization
Leverage AI and machine learning to provide personalized web content
Measure impact and success
Choose the right web personalization tool for you
Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
Published By: OneUpWeb
Published Date: Jun 16, 2010
Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
Published By: Cantaloupe
Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
Published By: Mindfire
Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
H&S Ventures provides management services for the Anaheim Ducks hockey team and its home-ice venue—the Honda Center. This popular indoor arena hosts scores of events and concerts, and H&S oversees everything from ticket sales to marketing and finance.
H&S’s performance is measured by attendance, big-name bookings and how much fans spend on merchandise and concessions. Digital innovation plays a crucial role in creating a thrilling live experience that raises fans’ satisfaction and their average “spend.”
Bandwidth. Speed. Throughput. These terms are not interchangeable. They are
interrelated concepts in data networking that help measure capacity, the time
it takes to get from one point to the next and the actual amount of data
you’re receiving, respectively.
When you buy an Internet connection from Spectrum Enterprise, you’re buying
a pipe between your office and the Internet with a set capacity, whether it is
25 Mbps, 10 Gbps, or any increment in between. However, the bandwidth we
provide does not tell the whole story; it is the throughput of the entire system
that matters. Throughput is affected by obstacles, overhead and latency,
meaning the throughput of the system will never equal the bandwidth of your
The good news is that an Internet connection from Spectrum Enterprise is
engineered to ensure you receive the capacity you purchase; we proactively
monitor your bandwidth to ensure problems are dealt with promptly, and
we are your advocates across the Internet w
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns.
The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales.
This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes:
• An explanation of how new granular audience and footfall data can provide impactful attribution insights
• A specific list of value adds a proprietary polygon database partner can provide
• A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
H&S Ventures provides management
services for the Anaheim Ducks
hockey team and its home-ice
venue—the Honda Center.
This popular indoor arena hosts
scores of events and concerts, and
H&S oversees everything from ticket
sales to marketing and finance.
H&S’s performance is measured
by attendance, big-name bookings
and how much fans spend on
merchandise and concessions.
Digital innovation plays a crucial role
in creating a thrilling live experience
that raises fans’ satisfaction and their