Published By: Gleanster
Published Date: Jan 18, 2012
This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
Published By: Conductor
Published Date: Apr 09, 2013
Many times, SEOs are too focused on the performance of their own keywords that they barely monitor their competitors’ rankings. However, when done right, incorporating competitor analysis into your SEO strategy can drastically increase your company’s natural search performance.
Download this guide, to walk through the 4 steps to a successful competitor analysis:
•Performing a Basic Competitor Analysis
•Discovering Unknown Competitors
•Identifying Competitors by Product Line
•Building an SEO Strategy from Competitor Analysis
CMOs and their marketing teams are squarely in the spotlight as organizations look to them to chart a course across today’s turbulent landscape. The pressure is intense, the scope of the challenge unprecedented.
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
Published By: Datorama
Published Date: Aug 26, 2014
The extreme complexity of today’s marketing landscape, combined with the abundance of choices available to consumers, means marketers need to approach each marketing decision as intelligently as possible. Download this whitepaper to learn how marketers can utilize omni-channel analytics to garner strategic insights and guide them in the decision making process.
To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. We linked responses to public financial information to see correlation between marketing sophistication and financial performance.
Published By: SyberWorks
Published Date: Oct 21, 2008
Claudia Innes, Corporate Marketing Director for Fairchild Semiconductor, Inc. discusses their use of the SyberWorks Hosted e-Learning Solution to create a marketing-information portal to provide marketing and performance support for their sales staff, sales engineers, partners, and distributors in the power-supply segment.
Being successful today and in the future will require a smarter marketing approach. Advertising clutter is at an all-time high and consumers are overwhelmed with thousands of marketing messages every day. There's more and more online and offline messages competing for our limited attention and most of us cannot deal with the tidal wave of advertising aimed in our direction.
IBM® InfoSphere® Master Data Management (MDM) helps
organizations gain a comprehensive and accurate 360-degree view of their customers. This 360-degree view, when integrated with a CRM solution such as Salesforce.com, helps organizations improve the effectiveness of their CRM initiatives to help
-Increase user productivity
-Improve sales and marketing performance to increase win rate and revenue
-Mitigate risks associated with poor customer data
Download here to learn more!
Published By: Gomez IT
Published Date: May 23, 2011
Load testing is not a new concept and many of you have probably used various load testing tools prior to major releases with varying degrees of success. Yet, we still see new web applications or newly launched web sites for which performance is not meeting the demands of the customer base.
This white paper is written as an introduction to the idea of Creative
Operations Business Intelligence. The marketing and creative
production organizations that embrace this concept will maximize
their work in progress performance.
Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success.
This free interactive infographic, includes live links that will guide you through a valuable framework for web analysis and gives insight into your overall website performance and visitors' behaviors. Learn how to optimize your visitors' website experiences and turn those experiences into actions.
Published By: Fathom SEO
Published Date: Jan 28, 2008
A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
A wise brand uses many marketing channels to reach its target audience. But a successful one will integrate its multi-channel efforts into one cohesive marketing campaign where all the parts work together to better each other's performance and drive the campaign to success. The following white paper breaks down why integrated marketing should be a strategy that a brand employs and offers some examples of what makes a successful integrated campaign run.
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
Published By: SugarCRM
Published Date: Jun 15, 2015
Sales and marketing. They’re lumped together so much in conversation, you’d think they’re a perfect combination — like peanut butter and jelly. But the relationship is more often like oil and water. Get five suggestions any organization can follow to better align their sales and marketing operations and enhance lead-to-revenue performance in this informative eBook.
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how:
1. Demand generation managers can target the most profitable customers with the right offer at the right time.
2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard.
3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.