The pressure on marketers is mounting. What's standing between you and your revenue goals? The Revenue Performance Methodlogy is framework that identifies, defines, and relates the core 15 competencies to your world, allowing you to begin making incremental and simultaneous improvement to your sales and marketing plan.
The key to a balanced budget is finding the right mix of growth and efficiency. The challenge is that often this budget is spent on activities that are skewed toward the top of the funnel or that are not necessarily aligned to revenue. So how can they possibly balance this budget and prove it is aligned to their assigned revenue contribution? The key is finding the right mix of "muscle" (volume) and "brains" (improved conversion).
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
Trader Interactive provides marketing services and technology solutions to
customers across seven verticals. Their customer support team was bogged
down with associating support requests with the appropriate cases in
Salesforce, and they needed a solution to streamline their work. Now, the
customer support team enjoys Gmail integration with Salesforce, and the
sales team takes advantage of multi-step campaigns, email tracking, and
much more. Overall, they’ve been able to work more efficiently and provide
better value to their customers. Let’s check out their story.
Published By: Location3
Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads.
However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition.
As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.
During the busy holiday season, it takes exceptional marketing to
stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand
should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed.
If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
Published By: Forrester
Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
Published By: Teradata
Published Date: May 12, 2015
We evaluate vendors that provide applications that integrate executional, operational and analytical marketing processes. Companies seeking a solution that integrates campaign management, marketing resource management and analytics should review this research.
Published By: MediaMath
Published Date: Feb 27, 2015
Download “The CMO Solution Guide to Programmatic Marketing” Now From the RFP, to onboarding, to managing campaigns – what does the CMO need to know to drive success with programmatic? Nearly 70% of marketers surveyed in a recent CMO Club poll weren’t sure about the technologies used to execute their digital marketing campaigns. MediaMath and the CMO Club produced this peer-to-peer guide to bridge the knowledge gap for CMOs and senior marketers.
Read this article to understand how Box can revolutionize the way your marketing team creates campaigns in just five ways:
1. Complete projects, fast
2. Work with outside contractors and agencies, securely
3. Access files here, there and everywhere
4. Equip sales team with winning tools
5. Distribute campaign content easily
Read a case study on Empyr’s CPR platform:
• Reach 175+ consumers
• 100% attribution from an online consumer to an in-store sale
• No upfront cost or minimum ad spend
“The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge.
The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust.
Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues.
Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
Published By: Iterable
Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications.
When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right?
To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout.
We note what companies are doing across the board, as well as what spec
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
Published By: Claravine
Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing
which marketing spend is truly effective, and how to optimize that
spend. At the heart of the issue lies the challenge of ensuring the
data quality and consistency exists to make decisions based on
Why is this a problem? First, effective tracking is reliant on the
consistent, complete application of campaign tracking codes and
associated metadata, which has traditionally been a manual, ungoverned
process. Adding to this complexity has been the dramatic
expansion of digital marketing point solutions, and the disparate
teams expected to execute across each of these channels and geographies.
The result is what you would expect—highly inaccurate,
incomplete, and inconsistent data that must be manually cleaned
before reporting is possible.
Fortunately a solution exists. Progressive marketing leaders are
implementing Digital Experience Data Management (DXDM), ensuring
the rich, consistent insights critical to ma
Companies that can harness the
power of data are tomorrow’s
winners. At Acoustic, we believe
deeply in the importance of putting
data into context to help companies
quickly determine which marketing
messages are resonating and which
strategies are outpacing the market.
The 2019 Marketing Benchmark
Report examines email and mobile
marketing messages sent by
thousands of brands in 2018 to
establish industry standards on
customer engagement, delivery
and subscriber churn. Our analysis
uncovers trends and benchmarks
than can help you optimize your
audience outreach. Use this
valuable information to compare
how your campaigns are performing,
see where to focus your efforts and
build your case for more investment.
Published By: Oracle OMC
Published Date: Jul 16, 2018
Going the distance in digital marketing means going across channels. (Because scattered efforts can only lead to scattered results.) Catapult your campaigns with consistent personalization – and drive more sales than you ever thought possible.
Both are fueled by a drive for progress, for pushing
boundaries and advancing the status quo. In these fields,
new trends are like a currency. Keeping ahead of the
next big trend means being aware of the next big seller
and allocating all the right resources – fashion design,
manufacturing, and marketing – for maximum impact.
Miss the hype and the next fashion season is bound to
hurt the bottom line.
New trends are also important to marketers because
owning a new trend is a way to differentiate in today’s
fast-moving digital landscape. It’s a way to stand out
from the pack by investing strategically in the right
approaches and technologies at the right time, then
reaping the benefits organically by leading where others
follow. Naturally, making these decisions requires a bit
of trial and error. Nobody has a magic crystal ball that
guarantees success. But as a rule of thumb, the companies
winning in digital marketing are the ones willing to
adopt new technologies while keeping an sharp.
What does it take to be relevant today? In the era of hyper-connectivity, consumers
have become entitled, demanding more control over their experiences and
expecting that marketers use data and insights to create a seamless, relevant brand
experience. Research shows that communications containing relevant information
and offers are the best drivers of brand loyalty and conversions
Context can make or break the communication – and, ultimately, the relationship – between
a consumer and a brand. Today’s consumers expect relevant communications that speak
directly to their needs in the moment. We have the technology today to deliver such messages –
but there are significant barriers to developing relevant, contextual programs of this kind.
Some of the development challenges represent new versions of old challenges. Take data as an
example: it has always been hard to harness data from different sources and to leverage insights in
real time. But today, there are additional opportunities – if not expectations – for marketers to use
contextual data to better reach and engage customers through the optimal channel(s).