The transformation imperative is now the imperative of the entire enterprise. The challenge to leaders of top financial services firms is to build operating models that are ready for anything. Join American Banker Editor-at-Large, Penny Crosman, and former IBM Global leader for strategy and design, Robert Schwartz, as they discuss this idea, pulling clips from a recent event for industry leaders, including: Bridget van Kalingen, IBM on redefining success with cloud, AI, quantum and blockchain Shari van Cleave, Wells Fargo on rethinking data strategies in the age of AI Bret King, Moven on rebuilding the bank from the ground up Rob Bauer, AIG on the ways to get started with transformative projects Marty Lippert, MetLife on creating space for innovation by migrating core operations off of legacy infrastructure and many more
Published By: Godfrey
Published Date: Oct 24, 2008
Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.