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Published By: Cranfield University     Published Date: Apr 01, 2015
Marketing value metrics enable marketers to measure the impact of marketing activity against organisational goals more effectively and empowers marketing teams and their leaders to justify and defend their plans to their CEOs and CFOs. The model presented in this free chapter has been developed by Professor Stan Maklan, Dr Stan Maklan and Peter Mouncey from the renowned Cranfield School of Management and provide a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable.
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marketing value metrics, marketing metrics model, business goals and marketing, measuring marketing effectiveness, emerging marketing, traditional marketing, sales
    
Cranfield University
Published By: Diligent     Published Date: Jun 15, 2016
This white paper examines how to establish a crisis management plan and the necessary communications infrastructure prior to the trigger event.
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crisis management, crisis management plan, corporate crisis
    
Diligent
Published By: Dynatrace     Published Date: Apr 16, 2018
While enterprises are modernizing their applications and moving to DevOps to avoid digital disruption… - 91% of executives think their business will be disrupted by digital technologies in the next 12 months. - 97% of executives say that becoming a digital organization is important to their future. - 87% of companies think that digital transformation is a competitive opportunity. - 76% of CEOs are looking to invest in or acquire new technologies to manage disruption.
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Dynatrace
Published By: Ariba     Published Date: Oct 06, 2010
The purpose of this research is to better understand the key investment drivers and evolving business objectives of C-Level executives (CEOs, CFOs, COOs, CIOs, CMOs) - and how these intersect and shape business/IT investment spending going forward.
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ariba, recovery, c-level business, it investment spending, saugatuck technology
    
Ariba
Published By: Workday     Published Date: Oct 11, 2018
Get insight from 12 successful CEOs of midsize companies as they reveal best practices on how to recruit the right employees and cultivate a happy, productive workforce. Also included is an interview with Workday Chief People Officer Ashley Goldsmith on how to ensure top talent finds their way to your organization, and what you can do to keep them there.
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Workday
Published By: OpenText GXS     Published Date: Apr 22, 2014
Join Christiaan van der Valk , CEO of Trustweaver, in this webinar, for an in-depth review of the current global Latin America e-invoicing landscape to ready you with an accurate starting point for your strategic e-invoicing planning.
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gxs, opentext, electronic invoicing, trustweaver, latin america, strategic invoicing, corporate strategies, compliance
    
OpenText GXS
Published By: AlienVault     Published Date: Oct 05, 2016
Join us for an engaging 30-minute discussion where AlienVault CEO Barmak Meftah will interview guest speaker Forrester Security Analyst Joseph Blankenship on how organizations should assess their security program, validate the effectiveness of security monitoring tools, and plan for the future. This session will also provide a unique opportunity to ask the analyst your questions.
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AlienVault
Published By: Staples     Published Date: Jun 11, 2019
YOU HEAR, SEE AND FEEL IT ALL AT THE OFFICE: FROM THE INTERN’S ROOMMATE HORROR STORIES TO THE CEO’S TOP SECRET DEALMAKING. YOU’RE A BUSINESS COACH, RELATIONSHIP THERAPIST, GUARDIAN AND CHIEF OF STAFF. YOU’RE GROUND CONTROL. HERE’S HOW TO KEEP THINGS IN CHECK WHEN YOU SEE, HEAR AND FEEL IT ALL.
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Staples
Published By: PGi     Published Date: Jul 03, 2018
Most large companies have already made investments in tools that make video webcasting possible. Video is the most vibrant and intimate medium that executives can use to convey information to large, far-flung internal audiences. Video helps keep employees on the same page about company branding, strategic direction, and externally-facing stories and messaging. It facilitates the transparency and authenticity that today’s employees demand. CEOs of large, global corporations are frequently the catalyst for enterprise live streaming because they know they can use it to make a powerful and personal connection with tens of thousands of remote employees—efficiently and cost-effectively. They support using technology to foster communication and transparency, leading to a more engaged, productive workforce. They recognize the power of video. And they see how engaged, satisfied employees can collectively strengthen their company’s competitive advantage and enhance their bottom line. If your CEO
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PGi
Published By: Engage2Excel     Published Date: Feb 11, 2019
The war for talent is a term that was coined by Steven Hankin of McKinsey & Company in 1997 to refer to an increasingly competitive landscape for recruiting and retaining talent. Today, this “war” has escalated to new heights, commanding the attention of CEOs across all industries. According to research recently published by McKinsey, more than three-quarters of Fortune 500 CEOs do not believe their companies are effective at attracting highly talented people. Of those CEOs who do consider their companies successful at attracting top talent, only 7% believe they are effective in retaining them. In today’s hyperconnected labor market, recruitment and retention are not separate problems; they are two sides of the same coin. Companies that have adopted integrated strategies for recruitment and retention have a significant competitive advantage. But according to McKinsey’s data, this group represents only a small fraction of the Fortune 500. The rest of the HR universe is under tremendous
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Engage2Excel
Published By: Engage2Excel     Published Date: Apr 29, 2019
The war for talent is a term that was coined by Steven Hankin of McKinsey & Company in 1997 to refer to an increasingly competitive landscape for recruiting and retaining talent. Today, this “war” has escalated to new heights, commanding the attention of CEOs across all industries. According to research recently published by McKinsey, more than three-quarters of Fortune 500 CEOs do not believe their companies are effective at attracting highly talented people. Of those CEOs who do consider their companies successful at attracting top talent, only 7% believe they are effective in retaining them. In today’s hyperconnected labor market, recruitment and retention are not separate problems; they are two sides of the same coin. Companies that have adopted integrated strategies for recruitment and retention have a significant competitive advantage. But according to McKinsey’s data, this group represents only a small fraction of the Fortune 500. The rest of the HR universe is under tremendous
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Engage2Excel
Published By: Oracle     Published Date: Oct 20, 2017
Security has become top of mind for CIOs, and CEOs. Encryption at rest is a piece of the solution, but not a big piece. Encryption over the network is another piece, but only a small piece. These and other pieces do not fit together well; they need to unencrypt and reencrypt the data when they move through the layers, leaving clear versions that create complex operational issues to monitor and detect intrusion. Larger-scale high-value applications requiring high security often use Oracle middleware, including Java and Oracle database. Traditional security models give the data to the processors to encrypt and unencrypt, often many times. The overhead is large, and as a result encryption is used sparingly on only a few applications. The risk to enterprises is that they may have created an illusion of security, which in reality is ripe for exploitation. The modern best-practice security model is an end-to-end encryption architecture. The application deploys application-led encryption s
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Oracle
Published By: NuView     Published Date: Sep 23, 2011
This whitepaper examines 10 critical business imperatives when deploying a global HRMS, from the vantage point of a global HRMS vendor CEO and a long time HR Technology practitioner.
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global hrms, global hris, global hr management, global hr software, global hr system, global human resource management, workforce management, global challenges, global hr/payroll
    
NuView
Published By: Mimecast     Published Date: Apr 18, 2017
"Whaling attacks have risen in recent months and these emails are more difficult to detect because they don’t contain a malicious hyperlink or attachment, and rely solely on social-engineering to trick their targets. In order to combat these attacks, organizations must be aware of the dangers presented by whaling, or CEO fraud, and put the right safeguards in place. Mimecast conducted a whaling attack survey with 500 organizations around the globe and the results were alarming. Read this report to learn: - The five key phases of a whaling attack - How to protect your organization from a whaling attack through company exercises, education, and technology. - What Mimecast is offering to combat these attacks in its industry-leading Targeted Threat Protection service."
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cyber security, cyber fraud, impersonation attacks, ceo fraud, whaling
    
Mimecast
Published By: Mimecast     Published Date: Apr 18, 2017
"Email impersonation attacks—also known as CEO fraud or whaling attacks—are a growing concern for organizations of any size. These scams have led to more than $2.3 billion in losses over the last three years.* Think you’re safe on your own? Snap out of it! Download the Mimecast E-book Whaling: Anatomy of an Attack to learn the facts about these damaging and costly threats—and how you can stop them."
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email security, email fraud, whaling, mimecast, loss prevention
    
Mimecast
Published By: ShoreTel     Published Date: Aug 12, 2013
A simple unified communications solution can address communication challenges organizations face on a daily basis and enhance overall operations. Because of this, convincing a CEO to adopt a UC solution should not be difficult.
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unified communications, uc systems, uc solutions
    
ShoreTel
Published By: Netwrix     Published Date: Oct 01, 2013
Who Accessed Your CEO’s Mailbox? Netwrix Free Trial
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netwrix, free trial, financial data, sox, glba and hipaa, auditing, netwrix auditor, security
    
Netwrix
Published By: HP - Enterprise     Published Date: Nov 19, 2008
While investments to secure the enterprise continue to rise, breaches into company systems and data are skyrocketing. These cyber crimes are consistently debilitating organizations operations, reputations and ultimately, viability. Today’s CEOs are demanding aggressive strategies to protect their business. CIOs and CSOs are working together to employ proven Business Software Assurance approaches across the enterprise to stay ahead of constant threats.
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business risk, security, application security, audit, risk, vulnerabilities, fortify, fortify software, hackers, cyber threats, application security standards, threats, assessment, remediation, ciso, cyber crime, breaches, information technology, c-level
    
HP - Enterprise
Published By: Ambrose Group     Published Date: Nov 29, 2010
Ambrose Co-CEO, Greg Slamowitz provides a comprehensive explanation of challenges in the health care system and the recent health care reform legislation. The presentation focuses on the topics that matter most to small business leaders: reasons for change, mandates for individual and employer coverage, tax implications and more.
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ambrose, healthcare, reform, coverage, tax, employee benefits
    
Ambrose Group
Published By: Aria Systems     Published Date: Nov 13, 2015
In this era of cloud computing, mobile devices, and the Internet of Things (IoT), firms are testing new product offerings that combine elements of content, software, services, and hardware together. Like the innovative products themselves, the rulebook on monetizing them is evolving. Firms are shifting from one-time perpetual sales or fixed monthly subscriptions to consumption models that blend onetime, subscription, and usage-based billing (see Figure 1). CEOs recognize this shift toward business models that reflect the value of the relationship with the customer. The move to subscription and consumption business models is pervasive in almost every industry. From retailers selling subscription box sets to industrial equipment manufacturers charging based on consumption, the increase in experimentation of alternative business models is extraordinary (see Figure 2). While B2C disrupters like Netflix and Zipcar have gotten more media attention, the growth of subscription billing plat
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Aria Systems
Published By: Factiva     Published Date: Nov 13, 2015
No longer is it enough for knowledge centers to have highly-skilled information professionals providing the best, most authoritative information to clients. Now, you have to take a more strategic approach to the role of the knowledge center within your larger organization.
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factiva, enterprise, mobile, knowledge center, knowledge management, enterprise applications
    
Factiva
Published By: CA Technologies EMEA     Published Date: May 23, 2018
Increasingly, enterprises are opening their data and applications to partners, developers, mobile apps and cloud services. APIs provide a standardized way to open up information assets across the web, mobile devices, serviceoriented architecture (SOA) and the cloud. However, to make API information sharing safe, reliable and cost-effective, enterprises must deal with critical security, performance management and data adaptation challenges. CA API Management combines advanced functionality for back-end integration, mobile optimization, cloud orchestration and developer management. It is unique in its ability to address the full breadth of enterprise API management challenges.
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CA Technologies EMEA
Published By: Glint     Published Date: Feb 16, 2018
Leaders care deeply about employee engagement. Most organizations measure it. Why aren't they equipped to address it? How precise is your employee engagement barometer? Use this guide to gauge your organization's effectiveness in measuring and improving employee engagement by focusing on four main categories: • Are you measuring the right things at the right frequency? • Did you get actionable insights? • Are insights delivered to the right people--managers (not just HR leaders and the CEO) • Are people equipped to act quickly?
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employee engagement, hr metrics, employee engagement survey, employee engagement strategies, employee engagement strategy
    
Glint
Published By: Forcepoint     Published Date: May 14, 2019
2018 NSS Labs SD-WAN Group Test In this report, NSS Labs simulated an enterprise network that has branches connected to a data center through two links: an MPLS line and a commercial broadband connection. They reviewed a select number of vendors, testing their throughput performance, video quality and VoIP quality as well as security effectiveness. NSS Labs verified that Forcepoint NGFW handled all of their use cases and offers all the operational capabilities that they recommend as necessary for SD-WAN as well as scoring 100% across all security tests, blocking all evasion techniques. “Forcepoint is one of the few vendors to support all of the use cases and capabilities we tested as well as strong security in their SD-WAN solution. They should be on the short list for any organization that’s looking to connect and protect their distributed enterprise.” - Vikram Phatak, CEO, NSS Labs Read the report and learn how Forcepoint delivers SD-WAN with enterprise scale and security to ma
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Forcepoint
Published By: Forcepoint     Published Date: May 14, 2019
2018 NSS Labs SD-WAN Group Test In this report, NSS Labs simulated an enterprise network that has branches connected to a data center through two links: an MPLS line and a commercial broadband connection. They reviewed a select number of vendors, testing their throughput performance, video quality and VoIP quality as well as security effectiveness. NSS Labs verified that Forcepoint NGFW handled all of their use cases and offers all the operational capabilities that they recommend as necessary for SD-WAN as well as scoring 100% across all security tests, blocking all evasion techniques. “Forcepoint is one of the few vendors to support all of the use cases and capabilities we tested as well as strong security in their SD-WAN solution. They should be on the short list for any organization that’s looking to connect and protect their distributed enterprise.” - Vikram Phatak, CEO, NSS Labs Read the report and learn how Forcepoint delivers SD-WAN with enterprise scale and security to ma
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Forcepoint
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