Published By: Marketo
Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack.
Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through
Published By: Salesforce
Published Date: Nov 18, 2014
Small businesses define our economy, creating 60% of US jobs. And to thrive, they need to turn on fast and sustainable business growth.
In this exclusive ebook, you'll see one-on-one interviews with three successful entrepreneurs: Buyer's Best Friend: Joyce Guan, Founder; Trunk Club: Brian Spaly, CEO; and Bespoke Collection: Paul Leary, President.
See how they turned sales up +27%, kept up with that growth, and turned around a stunning ROI.
Published By: Mimecast
Published Date: Nov 06, 2017
Trying to manage disparate email solutions? Not just for e-discovery, archiving and recovery, but security and continuity as well?
Your perfect-world archive is achievable. Reduce administrative complexity with a 100% cloud solution for not only your email archiving but continuity and security, too.
Watch the virtual event on cloud archiving on-demand now, featuring:
Amanda Crew, from the hit show Silicon Valley, with a brief history of cringeworthy archive failures.
First-hand industry insight from Mimecast CEO Peter Bauer and CTO Neil Murray.
A deep dive demonstration of the leading cloud archive solution including, data protection, recovery, e-discovery and compliance features.
View on-demand now
Read what makes the Interaction Center Platform a true-all-in-one solution for the contact center, the enterprise and the cloud, from Interactive Intelligence president and CEO Don Brown, and Tim Passios, senior director, Solutions Marketing.
Join John Myers, managing research director at leading IT analyst firm Enterprise Management Associates (EMA), and Heine Krog Iversen, CEO at TimeXtender, for a discussion on how to improve your organization’s responsiveness to business change and how to adapt to a data-driven environment.
Attendees will gain insight on:
How data-driven organizations are changing business and technology
Which data sources are empowering data-driven organizations and challenging IT departments
How IT departments and analytical teams can get ahead of data-driven change
How data warehouse automation enables not only data-driven business stakeholders, but proactive IT departments
Mid-Market CEO Study - The rate and scope of change in the business environment is unprecedented. Organizations that approach this climate as an opportunity are the ones experiencing greater financial returns. Explore the study, The Enterprise Of The Future: Implications For Midsize Organizations, to learn about the core traits shared by these successful midsize organizations.
A recent IBM CEO study revealed innovation, along with global integration and a disruptive business model, to be among the key traits of the Enterprise of the Future.1 As to how that innovation will take place-CEOs include collaboration and the use of Web 2.0 tools at the top of the list.
New research reveals that C-level executives feel good data protection efforts support organizational goals such as compliance, reputation, management or customer trust, but there is a lack of confidence in the ability to safeguard sensitive information.
The following are what we believe to be the top findings in this study. We organized these findings according to five major themes that emerged: perceived threats to sensitive and confidential information, responsibility and accountability, impact on the organization, perceived value of a data protection program, and perception gaps between CEOs and other C-level executives.
Published By: IBM Unica
Published Date: Feb 09, 2012
Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.
Published By: Skillsoft
Published Date: Mar 27, 2015
Leadership development is a journey, not a destination
Fueled by the relentless evolution of technology and global competition, the business environment is changing more rapidly than ever before. To tackle upcoming crises, rebuild organizations and create new business models, multiple skill and character sets will be required. And because new circumstances will continue to arise, leadership development is never finished. The need for the right leader at the right time remains constant.
Read peer insight by CEOs from Avaya, Kaon Interactive, OtterBox, Jupiter Medical Center
and Wayfair to help you on your leadership development journey.
Published By: Skillsoft
Published Date: Mar 27, 2015
Everyone wants to win, not everyone knows how.
Winning isn’t only important for top executives but for everyone — from the boardroom to the mailroom — who wants to get ahead and help his or her organization. The two are intertwined. For an individual, winning is personal. In the business world, winning is multidimensional. The successful salesperson, for example, helps not only himself but also his company and everyone connected with it.
Even the most talented businessperson with the best intentions will get nowhere unless he or she knows how to win in today’s complex business world. Business is a game, and winning that game is a total blast!
Download Winning by legendary CEO, Jack Welch with Suzy Welch and learn how to be on the winning team.
Companies that offer employee wellness programs are clearly committed to the idea that a healthier workforce means a healthier bottom line. Yet, how this connection gets made is the subject of much debate. What's really known about what work? What will it mean to your company, in terms of business outcomes and healthcare costs? And, how do you show real bottom-line benefit to a skeptical CFO or CEO?
The role of the CMO is rapidly evolving as CEOs raise expectations about how marketing should contribute to company growth. Who are today’s CMOs, where did they come from, what do they do best and how do they do it? gyro, Forbes Insights and SAP surveyed more than 300 marketing executives to find out. Uncover answers and insights when you discover the unique traits that create a “growth CMO,” an elite marketer who successfully drives cultural change, builds marketing capabilities for the future and achieves compelling business results.
Published By: LogRhythm
Published Date: Apr 04, 2017
In this webcast, Chris Petersen, co-founder & CTO of LogRhythm, and Roselle Safran, co-founder & CEO of Uplevel Security, discuss best practices for building and staffing today’s Security Operations Center (SOC). The duo also touch on the essential tools needed to make your SOC effective.
Fear not, it is possible to prove the return on investment (ROI) of your wellness program! But don’t take our word for it. Springbuk, a health intelligence platform, recently evaluated the health care claims and wearable device data for a self-insured employer (and Fitbit customer) over a three-year period.
View this webinar, Rod Reasen, CEO at Springbuk, walks you through their study and reveals how:
- Employees who opted into the company’s wearable program cost less than their counterparts
- Total costs for engaged wearable users dropped by 46% vs. 14% for non-engaged individuals
- Cost reductions were highest with less active members – encouraging news for all employee populations
Brexit is only the latest excuse for mobility and talent management to be at the top of the CEO agenda. For companies with limited experience in this area, the risks are multiplied. However, there are also great opportunities.
Published By: Skillsoft
Published Date: Mar 03, 2015
This ExecBlueprint is written by CEOs who “get it,” i.e., the challenges CEOs face in maintaining a suitable work–life balance. These leaders are dedicated to their organizations, and work the requisite long hours, yet they all recognize the value — and necessity — of taking time out to nourish the rest of their lives.
Today, companies are more concerned than ever about software security threats. With some 95 percent of companies relying on open source software, its security is now a critical focus for CEOs, COOs, and boards of directors. Learn which security tools and methodologies are best suited for your organization's environment.
Streamline your endpoint security stack and your team's workload with predictive, AI based, pre-execution malware protection plus prevention based EDR. CylancePROTECT combined with CylanceOPTICS = real-time, predictive threat prevention.
As business models have become increasingly digital, high-profile, reputation-damaging security breaches are grabbing more news media headlines. Leading companies have ramped up their investments in cybersecurity, yet that spending is often not well aligned with actual threats. Studies have shown that server-focused solutions such as network anti-virus, malware detection and website firewalls attract the biggest investments, ignoring the fact that misuse of privileged credentials is by far the most common cause of breaches. The reasons for this disconnect are not well understood, in part because it sits at the intersection of the people and technology domains. This survey, conducted by WSJ Custom Studios with sponsorship from Centrify, seeks insights into senior-level thinking on this issue, including current cybersecurity priorities and the perceived degree of alignment between threats and solutions.
IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe. Our newest CEO Study, the largest of its type ever undertaken, is the latest in the IBM C-suite Study Series. It explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments – what we call the connected economy. Three themes emerged. Today's CEOs must:
- Empower employees through values
- Engage customers as individuals
- Amplify innovation with partnerships
Register now to access the insights that can help you lead more effectively through impactful connections with your employees, customers and partners.