Published By: SendBird
Published Date: Nov 14, 2019
Media brands are beginning to see that while their content generates excitement, all of their
audience engagement takes place on external platforms. As a result, companies such as Facebook
and Twitter control the audience’s experience — and reap the many benefits of hosting conversations
and interactions surrounding content they did not create.
For customers, this fragmented landscape creates a disjointed user experience because they’re
forced to constantly switch between applications and risk missing the action in the process. They
use one app to consume content, another app to discuss with friends, and yet another app to chat
with the broader community.
Global fashion powerhouse Perry Ellis International upgraded from a six-year-old CRM system. In this guidebook, follow their journey to gaining a comprehensive view of consumer shopping behavior in an accelerated seven-week, implementation-to-launch period.
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey.
This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
We live in a data-rich world. From visitor behavior on websites and social media interactions to mobile app usage and device communications across the Internet of Things, brands are inundated with data.
Infrastructure efficiency and effectiveness directly support profit and growth as competition increases in the cloud and managed service provider (xSP) market. Savvy service providers understand that storage choices have a profound impact on not only their profit and growth, but also on their customer experience and retention. They also know that storage challenges in all those areas increase exponentially with scale. Infinidat storage platforms allow service providers to build and scale differentiated, profitable solutions without worrying about storage. Infinidat technology enables unprecedented efficiency, performance, and resiliency, while flexible business models make it easy for service providers to operationalize those platform advantages—including unique co-branding and promotional opportunities as part of the Powered by Infinidat program. Cloud providers worldwide trust their businesses to Infinidat storage. This paper explores a path for service providers to unlock greater sc
There is no easy way to establish the “going rate” for comparable services, because all services are differentiated by other forces, such as individual processes, brand equity, and features. If you’re going to price your services simply based on the competition, you’d better ensure you’re making an exact apples-to-apples comparison, which is easier said than done and not something we recommend. Consider instead, a model where your pricing is based on how much it truly costs you to perform one hour of service. In this eBook, we show you how to calculate your full hourly overhead burden–so you can set the right price for your IT services.
You’ve talked through problems and solutions with your prospect and have developed a relationship, and now you’re ready to offer your proposal. You know that the proposal is the first solid evidence of your work product. Invest in your proposal platform and process. Having a repeatable process based on the latest technology and streamlined with your business management platform or CRM will ensure an efficiently processed order. Devote time and resources into training everyone associated with sales on the proposal process. And finally, invest in your branding, image, and marketing to get that professional look that epitomizes who you are. Put these five steps together, and your proposal will stand out against a sea of lackluster competitors.
TravelPass Group is a marketplace for independent and brand name hotels, wholesalers, and the world’s largest travel agencies. To better track their customer experience, they began to look at screen recording technologies and Quantum Metric was brought to Knudson’s attention. They have saved millions of dollars, finding solutions faster through the platform.
Attaining your customers’ undivided attention is a key challenge for any online business. This challenge is amplified, however, when they explore your brand via their mobile device. Using Quantum Metric’s unique dataset, this infographic showcases the importance of keeping your mobile visitors engaged. Mobile visitors purchase 4X less than desktop visitors among Fortune-500 companies.
At Quantum Metric, helping companies improve digital customer experience is our passion. We’ve harnessed the learnings and observations we’ve had across dozens of Fortune 500 organizations to develop a methodology that companies can use to achieve meaningful results quickly - helping leadership and teams highlight the lowest hanging fruit in their organizations. The principles for our guide are:
Be Easy to Understand. Five clear steps with specific goals and outcomes.
Provide Value from Day One. No month-long assessments required.
Deliver Quantifiable Outcomes. Clear, objective, and measurable improvements.
Be Consistent. Produce repeatable results.
Be Universal. Applicable to a wide-variety of businesses and situations.
Using the concepts illustrated within this methodology, digital teams from every industry have been able to consistently deliver stellar customer experiences that encourage and maintain long term brand loyalty.
Published By: Iovation
Published Date: Aug 02, 2019
Account takeover. Synthetic identities. The security risks that financial services and online merchants face are endless, and the fraud landscape is changing dramatically. You not only need to be aware of how it’s evolving, but how to address these threats, protect your customers and your brand. iovation has analyzed data from our consortium made up of six billion devices seen, 55 million fraud reports, and thousands of fraud analysts to determine the most significant fraud trends and what you can do to combat them.
The digital tools powering today’s modern businesses make work faster, easier, and more accurate. But there’s still one tool that many companies have yet to adopt – the electronic signature.
See how electronic signatures equal big benefits for everyone in your organization.
• Business leaders say that improving document processes could yield 23% reduction in business/compliance risk
• Research shows a potential 30% reduction in cost and 36% increase in revenue.
• 45% of business leaders say departmental productivity would increase
• 72% agree that improving document processes would increase customer satisfaction and/or increase brand value.
Traditional strategies for driving sales are no longer enough. Brands that only connect with customers on a transactional basis are losing out to more innovative brands that create a richer experience for customers.
Read this story to find out:
• how we developed a digital strategy to restore growth to an iconic sporting brand
• how data can drive a dynamic connection with customers and create new opportunities for growth
• key principles for developing your own digital strategy.
Life is coming at us fast, so our thinking about policy solutions for the future needs to be bigger, bolder and much more imaginative. We have just launched the second edition of Reimagine public policy. 20 truly, disruptive and innovative ideas to help solve today’s policy challenges. Four of them are brand new for this year – Reimagine high streets, digital platforms for life-long learning, workforce and migration.
The Reimagine ideas show how to:
• Revitalise the Great British High Street
• Remove the need for any family to choose between heating and eating
• Match hirers and firers to give workers facing redundancy new skills
According to the annual report on fraud and internet crime published by the FBI’s Internet Crime Complaint Center (IC3), a staggering total of more than $2.7 billion was lost through online fraud and financial crime in 2018, the last full year available. And according to the Federal Trade Commission (FTC), there were more than 1.4 million fraud reports in that same time period. Many of these fraud events involved brand impersonation or illegal activities conducted via a brand’s website. In other words, the trust and faith the public has in your brand can be used as a cover for illegal activities, making fraudsters’ schemes appear authentic or trustworthy.
To keep the trust within your brand, download the whitepaper to learn how and why identifying and stopping online fraud is essential.
Today’s most successful brands blend Artificial Intelligence (AI) and automation with human intelligence (HUMINT) to augment their customer and employee experience strategies in the contact center – and as a result, they’re winning over customers.
While some tasks are perfect for automation – think about those mundane, repetitive, low-value actions – the truth is, AI simply cannot replicate the “human touch.” Understanding the strengths of each kind of intelligence (AI + HUMIT), and using them to cooperatively deliver exceptional employee and customer experiences is a pivotal competitive differentiator for brands.
These leading brands agree there are four specific ways to drive the greatest outcomes – and we go into detail about them in all our Contact Center Collaborative Intelligence strategy guide.
Published By: InMoment
Published Date: Oct 14, 2019
In today’s experience economy, a simple request for feedback on a receipt
is not enough to accurately determine your guests’ needs. Guests need
to be presented with the option to share feedback at the right time for
them—whenever, wherever, and however they want to. At the same time,
the volume of feedback requests and the length of surveys often result in
survey fatigue and other negative emotions in guests.
This is just one of the complex issues restaurant brands find themselves
facing today. Others include:
• How do I understand the experience every individual guest has with
• How do I communicate with them in a way that they’re more likely to
• How can I demonstrate awareness of the guests’ situations and acknowledge their needs?
When it comes to how you communicate
with customers, you’re faced with some
big decisions—one of them being whether
to use an ESP or ECRM. Both platforms
can deliver your email, but beyond that,
these tools are pretty different.
Getting the right roster of marketing
tools is critical no matter where your
brand is when it comes to growth. If
you’re just starting to sell online, you
need platforms that won’t hold you back
when you hit your stride. If you’re part
of a long-standing enterprise, whichever
platform you adopt needs to be able to
handle anything you throw at it while
exposing opportunities you might not
have noticed before.
See what each platform was built for,
which companies benefit the most from
each, and which you should choose to
reach your brand’s goals.
When online sellers first set up shop, they’re
laser-focused on spreading their brand far
and wide in order to rip open the customer
acquisition floodgates. After all, the goal for
any ecommerce startup is to get as many
eyes as possible off the competition and onto
But once an online store has found its footing
and settled into some steady traction, a new
obstacle rears its head: The Repeat Purchase.
The truth is, most of your customers will be
one-and-done shoppers with your store. But
what would happen if you could turn more
first-timers into lifers?
You may see recommendations for universal tractor transmission oil, anti-wear hydraulic oil, zinc free hydraulic oil, TO-4 transmission drive train oil, and more. These varying recommendations can leave one confused and asking, “Is there one hydraulic oil I could use in all of my mobile equipment?” This is a question our technical team is asked frequently; after all, hydraulic systems perform similar duties, and some components, like pumps and valves, can be common across different OEM brands.
Published By: Genesys
Published Date: Jun 19, 2019
Your agents embody your brand with every customer contact. It’s up to you to make them more successful in engaging customers, dealing with customer challenges and avoiding burnout that leads to attritions. Read this ebook and see how to turn your customer service agents into customer experience heroes. You’ll learn:
Three success strategies that Genesys CX Heroes use
Skills every agent should have
Key training tips
Benchmarking strategies to measure customer service and customer experience
Published By: MuleSoft
Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.
Read this whitepaper to learn:
A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
Application downtime impacts everyone. This paper provides best practices for communicating application downtime to end-users in a manner that maintains - or can even improve- your organization's credibility and brand image. Learn what to do and what not to do in this informative white paper.
Countless studies and analyst recommendations suggest the value of improving security during the software development life cycle rather than trying to address vulnerabilities in software discovered after widespread adoption and deployment. The justification is clear.For software vendors, costs are incurred both directly and indirectly from security flaws found in their products. Reassigning development resources to create and distribute patches can often cost software vendors millions of dollars, while successful exploits of a single vulnerability have in some cases caused billions of dollars in losses to businesses worldwide. Vendors blamed for vulnerabilities in their product's source code face losses in credibility, brand image, and competitive advantage.