Put your data in the hands of those who need it most, so they can act quickly to deliver great customer experiences. And a better bottom line.
Data is no longer the domain of a few. Everyone in your organization should be thinking about it. And more importantly, acting upon it. This means taking data insights out of the realm of data scientists and making them a natural part of everyone’s workflow — from the marketing department to the executive team.
To seize and capitalize on the data you already have, it’s important for analysts and marketers to rethink data—shifting from a reporting mindset to an action mindset.
74% of organizations want to be data driven, yet only 29% say they’re good at connecting analytics to action.