Cities need to rethink public transport systems to meet consumer demand for flexible, on-demand services. By doing this, they can also unclog congested roads, improve safety and reduce carbon emissions.
Read this insight to discover:
how patterns of mobility are changing in major cities
what customers want and the key challenges to meeting their expectations
whether microtransit solutions can be an effective complement to traditional public services
three key levers to pull to develop responsive, demand-driven services.