Technology is transforming mobility and vehicle ownership. To be a game-changer in the Transportation and Mobility market, organizations must anticipate customer expectations and deliver compelling experiences. The industry needs to deliver on multiple fronts, including:
- Help customers experience the future: Digitalization, VR and interactive experiences show consumers benefits before they are on the road.
- Give customers enhanced levels of customization: Vehicle personalization transforms a product purchase into a multi-dimensional experience.
- Streamline product development processes: Innovation increases product diversity while reducing development time and costs.
- Stay current with new mobility solutions: Organizations must be open to change in imagining how to go from point A to B.
- Prepare for the shift to Mobility as a Service: MaaS is already affecting transportation and pressuring margins for conventional car manufacturers.
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