It goes without saying that shopping extends beyond our basic human need for material goods. Itís intertwined with our identities, our traditions, our patriotism, and more recently, our ethics. Itís been called a pastime, a therapy, an art, and even an addiction. Plainly stated, thereís no shortage of shoppers, nor reasons they freely cite to justify their spending.
The five best practices within this guide can help retailers to become experience-led businesses. That means not only blending digital and physical channels into a fully connected customer journey, but also building experiences around the customer in ways that put their needs and wants front and centre.