The Ultimate Marketer's Guide to Mapping Your Buyer's Journey
This guide is designed to take you through the step-by-step process of mapping your customer's journey through the buying process and reaching them with relevant content no matter where they are in the funnel.
This Ultimate Guide to Mapping the Buyer's Journey will show you how to:
Identify and develop customer personas specific to your business
Map your buyer's journey from consideration to purchase based on persona
Create content based on every stage of the buyer's journey
Effectively reach customers by aligning your content with their needs