The new frontier for personalized customer experience: IBM Predictive Customer Intelligence
Today’s customers are well-informed and empowered by information. They use other people and online experts as information sources. They interact with companies by multiple methods and expect a relevant dialogue with each brand. This paper introduces the IBM Predictive Customer Intelligence solution, which is designed to help your company create personalized, relevant experiences for individual customers with a focus on driving new revenue. Along with explaining the architecture of the solution, this paper covers how the solution works.