At one time, a few comfy chairs, a selection of beverages and an array of popular magazines was all you needed to impress your customers. But not anymore. Today’s savvy consumers want instant access to social media and email, and they need to be productive, especially in down time—like when they’re waiting at the doctor’s office or car repair shop. And they want to be entertained, too. Aside from what customers need and want, businesses that feature cutting edge technology and entertainment put themselves in a position to benefit from these investments. With free Wi-Fi, TV or workspace, your business secures advantages like: a competitive edge, better customer service, tracking customer data, an educated customer, sealing the deal, improving marketing, attracting customers, targeting content and higher sales.