> Oracle > The Modern Marketer's Guide to Connected Customer Journeys
 

The Modern Marketer's Guide to Connected Customer Journeys

White Paper Published By: Oracle
Oracle
Published:  Sep 30, 2014
Type:  White Paper
Length:  11 pages

Organisations are striving to deliver consistent experiences but very few feel they are there yet.
-A mere 8% of respondents were able to boast that all their data and marketing systems were integrated.
-Only 40% of marketers in the study were able to track the customer journey across channels.



Tags : 
oracle, marketing, cloud, connected, customer, modern, crm & customer care, sales