You work hard to collect your marketing data. But you can collect so much that sometimes it’s hard to make sense of all of it. In these instances, there’s a lot going on in your database, and it’s up to you to get a handle on it to ensure a good return on investment on all of it.
By marrying the complete contact information with the behavioral data being fed in from various programs, marketers can finally make full use of their database and marketing automation systems to offer up just the right message to the right contact at the right time. But have you thought through all of the key considerations required to manage all of that data?
Read through this giuide to get actionalble steps and best practices of B2B marketers--our customers--to clean up your data and increase conversions.