Improve conversion rates, revenue, and alignment between marketing and sales.
The trick is to convince the powers that be of the value. To succeed, you need to get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument in the language they understand.
This quick guide will help do just that. You see, we work with thousands of sales and marketing professionals who've already gotten executive buy-in and are benefitting from the marketing automation power of Eloqua. Here we share their insights so you know:
What keeps these executives up at night
How they view the marketing department
How marketing automation can address their concerns and win them over