Did your website and emarketing programs sparkle last holiday season? By all accounts the 2010 holiday season was a smashing success; online sales grew by double digits, despite the down economy. If your website performance during peak holiday traffic times was lackluster, it’s time to plan now for the 2011 holiday season. Read “5 Lessons Learned” and see from the experience of others, the best way to prepare your website for a major traffic event, such as the holiday shopping season. This white paper based on actual customer cases will show you:
The importance of planning often and early
Key business and IT drivers that must be considered to define an effective plan
The roles business and IT play in ensuring a successful peak traffic event
The role third-party contributors play in your users’ experiences and how to protect against issues with third-parties
How to deal with Geography, Browsers, and Devices…Oh My!!
Ensure sparkling results from your website performance any time of the year.