Today, brands are searching for new ways to engage their customers. With the advent of mobile technology came the promise of a new type of real-time interaction that is personalized and contextual. Creating a valuable, long-term engagement requires sustained focus and interactive dialog with the customer. It also requires being targeted, relevant and most of all, timely. This paper will examine and review the application of persistence and triggers in a new age of loyalty marketing to increase brand affinity and drive revenue.